Category: soundview

Published on 29 June 2012

Written by Super User

Throughout North America, SoundView Broadcasting makes available five of Bangladesh's premiere news and entertainment television channels - NTV, BanglaVision, Maasangra TV, Mohona TV, and Cine Bangla. Seen by US viewers on DISH Network and Time Warner Cable, and in Canada on Rogers, these channels supply news, drama, movies, sports and more to hundreds of thousands across North America.

The vibrant Bangladeshi-American community eagerly embraces entertainment and information from their homeland. Nothing brings you directly into the lives of so many Bangladeshi-Americans like the advertising opportunities offered by SoundView Broadcasting.

Some fact about Bangladeshi-Americans*:

Estimated US population: 500,000
Median Age: 32
Located primarily in: NY, NJ, Los Angeles, Houston, Chicago, Dallas, Washington, DC, Detroit, and Atlanta.
Bangladeshi Americans are the fastest-growing Asian-American ethnic group over the past decade.
A large minority (19%) entered through the Diversity Visa program.
92% of them speak a language other than English at home.
Opportunity for mainstream advertisers to reach them through Bangla-language channels.

Buying Power

Income of Bangladeshi Households is $45,953, as compared to a National median of $51,361.
Career concentrations: engineering, computer technicians, economics, retail, healthcare, business professionals.
47% have a Bachelor’s degree or higher and 81% are high school educated.
56% of Bangladeshis are renters, thus providing an opportunity for mortgages and allied marketing.

* Source: The Asian American Center for Advancing Justice (Advancing Justice) and US Census bureau 2007, 2008, 2009, 2010